Meet the leading
wet wipes supplier
Delivering cost-effective solutions
without compromising on quality
With multiple decades of experience manufacturing high-quality products globally, and with our effective supply-chain management, we are able to provide reliable delivery times at competitive prices.
Watch: Albaad - 40 Years of Wipes Innovation
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Company history
From our beginning in 1985, Albaad has been the pinnacle of wet wipes and feminine hygiene products manufacturing. Over the past 40 years our commitment to innovation and sustainability has allowed us to expand across the globe and create a dedicated, plastic-free, nonwovens site. That same commitment continues to push us further to deliver reliable solutions that meet the needs of retailers and brands worldwide.
Vision & mission
Vision statement
Our vision is to become the leading company in our field, striving for continuous innovation in the development and production of high-quality consumer products, while maintaining environmental sustainability.
Mission statement
At Albaad, we are committed to development, production, and marketing of consumer products that enhance quality of life, while contributing to both people and the environment.
Global presence
Leadership
Miki Lazer
Chairman
Jacob Heen
CEO & President
Wolfgang Tenbusch
President of Albaad Europe
Gadi Choresh
President of Albaad Non-Woven Division
Hadran Olami
President of Wipes Division Israel & Massuot Yitzhak site
Adi Maor
President of Albaad Tampons Division
Gal Grafi
Chief Financial Officer
Chanan Adler
Chief Technology Officer
Ronit Lavi
Vice President Human Resources
Liat Chertok, Ph.D.
Vice President Quality and Regulatory Affairs
Roman Litrovnik
Vice President Information Technology
Avi Milstein
Vice President of FP&A & Head of staff
Itzhak Wolf
Vice President of Sales
Yaron Levkovich, Adv. (CPA)
Vice President Legal Counseling
