Albaad’s 2023 Triumphs: A Year of Growth, Innovation, and Sustainable Leadership

As we say goodbye to 2023, Albaad proudly reflects on a year filled with remarkable achievements, solidifying our position as a global leader in the wet wipes industry. Join us on a journey through our top six highlights that define Albaad’s exceptional year and set the stage for an even more promising 2024.



1. Global Leadership Spotlight: Jacob Heen’s COP28 Interview

Our CEO, Jacob Heen, not only took center stage in an illuminating “Executive Interview” featured in The CEO Magazine Global but also provided invaluable insights during a leadership interview with Reuters at the renowned environmental conference COP28. Jacob’s commitment to sustainability and environmental responsibility aligns seamlessly with Albaad’s ethos. His participation in this global forum emphasizes our dedication to not only meeting industry standards but also shaping the discourse on sustainability within our sector.



2. Enhancing Global Service: Unveiling the German Warehouse

In the first quarter of 2023, Albaad achieved a significant milestone with the opening of our new warehouse in Germany, now recognized as the largest wet wipes manufacturing facility in Europe. This expansion marks a strategic move to serve our European clientele, providing shorter transportation routes, faster delivery time, flexible logistics, and a secure product supply. These improvements aim to deliver more cost-effective pricing, abundant supply, innovation, efficiency, transparency, and reliability for our consumers.

As the biggest wet wipes manufacturer in Europe, the advancements made at our new warehouse in Germany promises streamlined operations and increased logistical capabilities. Our steadfast dedication, drawing from decades of experience, persists in propelling innovation, growth, and the highest quality products into the European market.



3. Maala ESG Platinum Streak: 4 Years and Counting 

Albaad continues to shine as a beacon of excellence, once again having been honored with the esteemed Maala ESG ‘Platinum’ rating for the fourth consecutive year.

Having actively participated in the Maala ESG rating since 2011, Albaad’s steadfast dedication and marked enhancements in the environmental and social domains led to the attainment of the prestigious ‘Platinum’ rating for four years in a row.

The Maala index meticulously assesses the ESG (environmental, social, and governance) performance of numerous prominent companies in Israel, evaluating their commitment to corporate responsibility, encompassing business ethics, work environment, community engagement, environmental performance, and corporate governance.

This accolade recognizes our unwavering commitment to quality, innovation, sustainability, and customer satisfaction. It’s a testament to the dedication of our team and the high standards we uphold.



4. Most Trusted Company in Israel

In a resounding vote of confidence, Albaad was named one of “The Most Trusted Companies in Israel.” This honor, based on pillars of customer, investor, and employee trust, reflects our commitment to fostering strong and enduring relationships. We extend our gratitude to Globes and Statista for recognizing our efforts in this regard.





5. Conquering Conferences Worldwide: Setting Standards and Sustainability in Wet Wipes Technology

Albaad made its mark on the global stage by participating in major conferences, such as GoWipes, Packaging Innovation Forum, and the PLMA in Amsterdam and Hygienix in Berlin. Our involvement in these events underscores our commitment to innovation, sustainability, and leading industry trends and standards.

The Research and Development team’s active participation in these conferences worldwide further solidifies Albaad’s role as a pioneer in wet wipes technology. Jacob Heen’s insights, as shared in his COP28 interview, further emphasize our dedication to sustainability and responsible industry practices as flushable wipes manufacturers.



6. Celebrating our Greatest Asset: Our People

Albaad acknowledges that our success is driven by the dedication and hard work of our exceptional team. In 2023, we welcomed dozens of new team members and trainees to our Germany factory, investing in the future of our workforce. Moreover, we celebrated over 100 cumulative years of service from our committed employees, a testament to the loyalty and passion that fuels Albaad’s progress. We at Albaad extend a deep thank you to our teams, faculty, and leaders who ensure Albaad’s success every day.

As we turn the page on 2023, Albaad stands poised for another year of growth, innovation, and success. We express our gratitude to our customers, partners, and employees who have been instrumental in making these achievements possible. Here’s to a promising 2024 as we continue to shape the future of the wet wipes industry. Albaad—where excellence meets innovation!