COP28 Leadership Interview: Albaad’s Sustainability in Wet Wipes


“We are dedicated to reimagining wet wipes and their production processes to align with nature-friendly practices.”

Recently, Jacob Heen, CEO of Albaad, took the spotlight during a COP28 Leadership Interview at the United Nations Climate Change Conference in Dubai to represent the globally recognized wet wipes manufacturer. 

With 35 years of industry experience and as the largest producer of wet wipes in Europe, Albaad has emerged as a trailblazer, prioritizing sustainability and innovation in the production of high-quality, eco-friendly solutions that prioritize both people’s wellbeing and the planet.


Responsibility through market position

The Israel-based company’s position as one of the world’s top three manufacturers of wet wipes, feminine hygiene and hygiene products and the market leader in Europe puts it at the forefront of sustainability. These indispensable products, often considered harmful to the environment, offer a lot of scope for ecological improvements in the production process and the materials used. For this reason, Albaad relies on various small and large actions to encourage innovation and find creative solutions that are in line with sustainability goals. The company’s diverse production footprint all over Europe enables it to be close to its customers and be efficient in the supply chain.


Investments for measurable success

Thanks to its stable economic development, Albaad is able to continue investing in developed technologies such as the establishment of a new nonwoven production line in the southern part of Israel, that will manufacture nonwovens made of non-plastic, plant-based components. Albaad is also expanding its operations near markets to promote efficient operations and reduce environmental impact through sustainable product development.

Switching to renewable energy sources and installing solar panels in Albaad’s production facilities are also ways to reduce their carbon footprint. The company’s sustainability strategy and operation is continuously reviewed and refined based on regulatory changes, changing market conditions, and new opportunities.

Albaad, as a private label wipes manufacturer, is committed to sustainable digitalization, as they move more towards the use of digital tools and processes over manual, thereby better controlling their impact on the environment. 


Ambitious resource consumption targets

To further develop its own efforts for the environment, Albaad has set itself controllable targets covering greenhouse gas emissions as well as water consumption and waste production: Albaad commits to reducing absolute scope 1 and 2 GHG (greenhouse gasses) emissions by 25% by 2030 from a 2020 base year. Albaad also commits to reducing absolute scope 3 GHG emissions from purchased goods and services, capital goods, upstream transportation and distribution, employee commuting, downstream transportation and distribution, and end-of-life treatment of sold products 25% within the same timeframe.


Steady course

“Climate action is important for us as a company, because it helps us stay compliant with changing and evolving regulations, meet changing consumer demands, ensure supply chain resilience, reduce cost, better access to capital, secure long term viability, foster innovation and mitigate legal and liability risk“, emphasizes Jacob Heen. Albaad, as a leading wet wipes manufacturer, plans to continue to be part of a system that shares the same environmental values and, in choosing its suppliers, focuses on those that have a particularly high environmental awareness.


Learn more about COP28 or read the full article on Reuters.