Category : Private Label

Jacob Heen 3

COP28 Leadership Interview: Albaad’s Sustainability in Wet Wipes


“We are dedicated to reimagining wet wipes and their production processes to align with nature-friendly practices.”

Recently, Jacob Heen, CEO of Albaad, took the spotlight during a COP28 Leadership Interview at the United Nations Climate Change Conference in Dubai to represent the globally recognized wet wipes manufacturer. 

With 35 years of industry experience and as the largest producer of wet wipes in Europe, Albaad has emerged as a trailblazer, prioritizing sustainability and innovation in the production of high-quality, eco-friendly solutions that prioritize both people’s wellbeing and the planet.


Responsibility through market position

The Israel-based company’s position as one of the world’s top three manufacturers of wet wipes, feminine hygiene and hygiene products and the market leader in Europe puts it at the forefront of sustainability. These indispensable products, often considered harmful to the environment, offer a lot of scope for ecological improvements in the production process and the materials used. For this reason, Albaad relies on various small and large actions to encourage innovation and find creative solutions that are in line with sustainability goals. The company’s diverse production footprint all over Europe enables it to be close to its customers and be efficient in the supply chain.


Investments for measurable success

Thanks to its stable economic development, Albaad is able to continue investing in developed technologies such as the establishment of a new nonwoven production line in the southern part of Israel, that will manufacture nonwovens made of non-plastic, plant-based components. Albaad is also expanding its operations near markets to promote efficient operations and reduce environmental impact through sustainable product development.

Switching to renewable energy sources and installing solar panels in Albaad’s production facilities are also ways to reduce their carbon footprint. The company’s sustainability strategy and operation is continuously reviewed and refined based on regulatory changes, changing market conditions, and new opportunities.

Albaad, as a private label wipes manufacturer, is committed to sustainable digitalization, as they move more towards the use of digital tools and processes over manual, thereby better controlling their impact on the environment. 


Ambitious resource consumption targets

To further develop its own efforts for the environment, Albaad has set itself controllable targets covering greenhouse gas emissions as well as water consumption and waste production: Albaad commits to reducing absolute scope 1 and 2 GHG (greenhouse gasses) emissions by 25% by 2030 from a 2020 base year. Albaad also commits to reducing absolute scope 3 GHG emissions from purchased goods and services, capital goods, upstream transportation and distribution, employee commuting, downstream transportation and distribution, and end-of-life treatment of sold products 25% within the same timeframe.


Steady course

“Climate action is important for us as a company, because it helps us stay compliant with changing and evolving regulations, meet changing consumer demands, ensure supply chain resilience, reduce cost, better access to capital, secure long term viability, foster innovation and mitigate legal and liability risk“, emphasizes Jacob Heen. Albaad, as a leading wet wipes manufacturer, plans to continue to be part of a system that shares the same environmental values and, in choosing its suppliers, focuses on those that have a particularly high environmental awareness.


Learn more about COP28 or read the full article on Reuters.


Read More
albaad people

Albaad’s 2023 Triumphs: A Year of Growth, Innovation, and Sustainable Leadership

As we say goodbye to 2023, Albaad proudly reflects on a year filled with remarkable achievements, solidifying our position as a global leader in the wet wipes industry. Join us on a journey through our top six highlights that define Albaad’s exceptional year and set the stage for an even more promising 2024.



1. Global Leadership Spotlight: Jacob Heen’s COP28 Interview

Our CEO, Jacob Heen, not only took center stage in an illuminating “Executive Interview” featured in The CEO Magazine Global but also provided invaluable insights during a leadership interview with Reuters at the renowned environmental conference COP28. Jacob’s commitment to sustainability and environmental responsibility aligns seamlessly with Albaad’s ethos. His participation in this global forum emphasizes our dedication to not only meeting industry standards but also shaping the discourse on sustainability within our sector.



2. Enhancing Global Service: Unveiling the German Warehouse

In the first quarter of 2023, Albaad achieved a significant milestone with the opening of our new warehouse in Germany, now recognized as the largest wet wipes manufacturing facility in Europe. This expansion marks a strategic move to serve our European clientele, providing shorter transportation routes, faster delivery time, flexible logistics, and a secure product supply. These improvements aim to deliver more cost-effective pricing, abundant supply, innovation, efficiency, transparency, and reliability for our consumers.

As the biggest wet wipes manufacturer in Europe, the advancements made at our new warehouse in Germany promises streamlined operations and increased logistical capabilities. Our steadfast dedication, drawing from decades of experience, persists in propelling innovation, growth, and the highest quality products into the European market.



3. Maala ESG Platinum Streak: 4 Years and Counting 

Albaad continues to shine as a beacon of excellence, once again having been honored with the esteemed Maala ESG ‘Platinum’ rating for the fourth consecutive year.

Having actively participated in the Maala ESG rating since 2011, Albaad’s steadfast dedication and marked enhancements in the environmental and social domains led to the attainment of the prestigious ‘Platinum’ rating for four years in a row.

The Maala index meticulously assesses the ESG (environmental, social, and governance) performance of numerous prominent companies in Israel, evaluating their commitment to corporate responsibility, encompassing business ethics, work environment, community engagement, environmental performance, and corporate governance.

This accolade recognizes our unwavering commitment to quality, innovation, sustainability, and customer satisfaction. It’s a testament to the dedication of our team and the high standards we uphold.



4. Most Trusted Company in Israel

In a resounding vote of confidence, Albaad was named one of “The Most Trusted Companies in Israel.” This honor, based on pillars of customer, investor, and employee trust, reflects our commitment to fostering strong and enduring relationships. We extend our gratitude to Globes and Statista for recognizing our efforts in this regard.





5. Conquering Conferences Worldwide: Setting Standards and Sustainability in Wet Wipes Technology

Albaad made its mark on the global stage by participating in major conferences, such as GoWipes, Packaging Innovation Forum, and the PLMA in Amsterdam and Hygienix in Berlin. Our involvement in these events underscores our commitment to innovation, sustainability, and leading industry trends and standards.

The Research and Development team’s active participation in these conferences worldwide further solidifies Albaad’s role as a pioneer in wet wipes technology. Jacob Heen’s insights, as shared in his COP28 interview, further emphasize our dedication to sustainability and responsible industry practices as flushable wipes manufacturers.



6. Celebrating our Greatest Asset: Our People

Albaad acknowledges that our success is driven by the dedication and hard work of our exceptional team. In 2023, we welcomed dozens of new team members and trainees to our Germany factory, investing in the future of our workforce. Moreover, we celebrated over 100 cumulative years of service from our committed employees, a testament to the loyalty and passion that fuels Albaad’s progress. We at Albaad extend a deep thank you to our teams, faculty, and leaders who ensure Albaad’s success every day.

As we turn the page on 2023, Albaad stands poised for another year of growth, innovation, and success. We express our gratitude to our customers, partners, and employees who have been instrumental in making these achievements possible. Here’s to a promising 2024 as we continue to shape the future of the wet wipes industry. Albaad—where excellence meets innovation!

Read More
private label wet wipes

Our Guide to Private Label Wet Wipes

We’ll tell you everything you need to know about private label wet wipes, from what they are to what they can do for you. 

What does “private label” mean?

A private label product is a product supplied by a third-party manufacturer and sold under another company’s brand. Let’s say you have a product you want to sell. In this case, wet wipes. You need someone else to manufacture the product for you, but you want your own company’s branding on it. This is where finding a private label wipes manufacturer is important; they supply the exact product you want with your company branding, and you go on to sell them. You control everything about the wet wipes, from its size and weight to how it’s packaged. As far as consumers are concerned, those wet wipes are your own brand wet wipes. 

How does this help you?

There are many advantages to producing private label products, from making sure that your product is exactly what you envisioned to making sure the price is right and creating the perfect branding. Here’s the breakdown of why private label is the way to go: 


You get to customize your wet wipes to perfectly match customer demand and make sure they’re exactly what you want. There’s so much to consider when you’re producing your own wet wipes, from their size, shape, weight, ingredients, fragrance, and packaging. These are all factors you take into account and are able to control. 

Maximize Your Profits: 

You get to decide how much you want to spend on wet wipes production to ensure that you’re able to maximize your profits. Balancing quality with good pricing makes for very happy customers, and you’ll come out on top. 


If you sell products that have the manufacturer’s branding, your customers will develop loyalty to the manufacturer, not to you. The biggest advantage of private label products is that their packaging has your own name and branding. You can build true customer relationships and have people coming back for more because it’s your company. 

Where should you go to manufacture private label wet wipes? 

The supplier you choose is extremely important. You’re trusting them to supply you with the product of your dreams at the best price and to deliver what your customers want, all while holding by regulations of the countries you’ll be distributing in and ensuring the highest quality. 

Luckily, the choice here is simple. There are many reasons to choose Albaad as your wet wipes manufacturer. For starters, we have unique manufacturing capabilities. Our manufacturing and research facilities are located globally, which means that we’re able to respond quickly to your needs. We can produce and deliver large amounts of exactly what you and your customer needs in a timely fashion. We also make sure that all products are made in accordance with international and local regulatory requirements. 

On top of that, we’re always looking for ways to innovate our products to meet your exact requirements. We make sure to deliver products of the highest quality because we know how important that is to both you and your customers. We are also committed to environmental sustainability. 

It’s also worth mentioning that we have over 35 years of experience in developing and manufacturing wet wipes. We’re always looking for ways to improve your product line while enhancing your brand visibility. We make sure that both your product and business objectives are supported by our products. 

We can provide a vast variety of different products. If you want to distribute household wipes, we have the product for you. We also supply flushable wipes, feminine care products, cosmetic wipes, baby wipes, para-pharma wipes…the list goes on. Whatever you need, we’ve got you covered. Contact us today to find out more.


Read More
wet wipe production

What to Consider When Customizing a Wet Wipe for Production

You have the dream wet wipe in mind. But how do you make your dream a reality? We’ll break it down for you.

When you’re considering a wet wipes manufacturer, you’ll need to think about how you want to customize your wet wipe. There’s a lot to think about when it comes to making your dream wet wipe really yours. The good news is that we make it simple for you, with four main points to keep in mind: 

led display board manufacturer

  • Packaging:

    Something you’ll want to consider when you’re thinking about your wet wipe is how you’ll want to customize its packaging. If you want to create wet wipes for travel, you may want flat or single packs, whereas if your wipe is for the house or office you might consider a canister instead. Additionally, you want your packaging to look good and to match the vision you had in your head. As you know, this is important for drawing customers’ eyes and making sure they want your product above all others. These are the kinds of factors we take into consideration when we’re creating your product. Because we’re a vertical manufacturer, we have the ability to customize every step of the process according to your exact needs. 

  • Wipe Material:

    This is hugely important! This determines the type and quality of your wipe, and you’ll want to make sure that it suits your needs precisely. Together, we decide on fabric, ingredients, fragrances, and more. We have the very best of wipe materials, from biodegradable, flushable moist toilet tissue to household wipes and baby wipes. The good news is that we’ve been manufacturing wet wipes for over 35 years, which means that we’re the experts when it comes to matching the exact material to the product you want. We know exactly what it takes to make your dream wet wipe. 

  • Communication with your manufacturer:

    This is a big one. No matter how experienced and efficient your manufacturer is, if you’re not sure how well you can communicate with them, how can you know that your product will turn out exactly the way you dreamed? The good news is that we’re responsive to your every need, taking into account your specific vision and making sure that we help bring it to fruition. Our client relationships are based on trust, which is the most important factor when it comes to creating the item you really need. We work closely with you to make sure your wet wipes serve the exact function they’re meant to while looking great at the same time.  

  • Global/Local Distribution:

    Once you’re done creating your wet wipes, you’ll want to make sure that you’re targeting your exact audience. Your customer base may be located across the world or may be local to you. We have experience customizing your wet wipes and their distribution based on where in the world you want to distribute your product. Reaching your audience can’t happen if you don’t have a quick, efficient, and widespread way to do so. This is another area where we can lift the burden from your shoulders. We deliver large orders to global audiences quickly while also making sure that your wet wipes meet the regulatory requirements for the countries you’ll be distributing your products to. We have great manufacturing capabilities, serving leading global brands and retail chains. But we can also deliver to your local market. It’s up to you. 


There’s a lot to keep in mind when it comes to customizing your wet wipes, but the good news is that we’re there every step of the way. We’ll make sure that your packaging is serviceable while also looking good, that your wipe material serves the exact function you’re looking for, that communication with us is seamless and pleasant, and that your products are distributed to the audience you want. Customizing with us is easy. All you have to do is contact us! 


Read More