When it comes to customizing wipes for babies there are a number of considerations to take into account.
Baby wipes are a popular product – loved by parents and other users alike. In the US alone over 100 million wet wipes for babies are produced and used a year. It is estimated that in the first year of a baby’s life parents will use anywhere from 12,000 wet wipes upwards. At around 1,000 wet wipes a month, the demand is almost insatiable.
Baby wipes are used by parents for the cleaning of their infants skin. Usually during a diaper change, but they can also be used to clean any part of the body or baby. While they are a great solution for parents who are out and about with their baby, or travelling, they are also now a popular solution used at home as well.
Parents need to trust the baby wipe they are using. This trust extends to their belief in the product as a safe and effective one. Baby wipes need to be manufactured taking into account the sensitivity of babies skin, compared to adults. Generally the demand is increasingly for fragrance free wipes, and the demand for quality ingredients is high.
Parents also want a wet wipe for their baby that is effective. One that cleans, and is durable and strong. Given how often and how many times in a day parents of babies use wet wipes, they expect a quality product.
One of the biggest selling points driving sales of baby wet wipes is convenience. Handy packaging (from larger to mini packs) means they can be carried anywhere – in the baby bag, in the car or in the nursery at home. Parents are able to always have something to hand to clean their baby when necessary. Their disposable nature is also a big plus in terms of their convenience.
When it comes to manufacturing a baby wipe you need a wet wipe manufacturer who understands the needs of the wet wipes for babies market. You need a manufacturer with the proven expertise to produce customised wet wipes for some of the world’s leading brands. Someone they trust, and someone in turn that parents trust.