Albaad > Sustainability

Albaad is Leading the Innovation in Private Label Sustainable Wet Wipe Production

Albaad is a globally recognized wet wipe manufacturer and producer of nonwovens. With a remarkable 35 years of industry experience, Albaad has set its sights on producing high-quality, private label sustainability solutions that prioritize both people’s well-being and the planet.

At the heart of Albaad’s initiative is the development of plastic-free nonwoven, made of plant-based fibers that are both sustainable and biodegradable. By adhering to non-plastic regulations and offering options for recyclable packaging and eco-friendly liquid chemicals, Albaad is addressing the entire life cycle of their products. This approach is guided by our core philosophy of “Derived from nature, returned to nature.”

Green Products

In a groundbreaking move, Albaad introduced Hydrofine nonwoven, a flushable toilet tissue and plastic-free product that meets the strictest flushability standards. Albaad is channeling an investment of over €50 million to expand the Hydrofine nonwoven fabric range into various wet wipe categories, including baby wipes, household cleaning wipes, and cosmetic wipes. This strategic investment actively reduces the environmental footprint of these products.

Albaad understands that climate action is essential for a company’s long-term success, particularly in an era where the demand for eco-friendly and socially responsible products is on the rise.

Albaad’s dedication to sustainability goes beyond words; it’s a dynamic, integrated practice that permeates our products. Albaad is determined to reduce harmful chemicals, prioritize recyclable and recycled packaging, incorporate plant-based materials, and foster innovation.

Green Process

With an environmentally conscious supply chain, Albaad ensures that the entire ecosystem aligns with the commitment to environmental values. Continually reviewing and refining the private label sustainability strategy, the company adapts to regulatory changes, market conditions, and emerging opportunities. Collaborating with governments, industry peers, and environmental organizations, Albaad is fully committed to driving large-scale environmental change.

The company received our fourth consecutive ‘Platinum’ Maala ESG rating, reflecting a strong commitment to corporate responsibility and sustainability, including a shift towards digitalization to better control environmental impact. 

In this way, Albaad is setting new standards for eco-efficient and environmentally friendly practices in the world of wet wipes, underlining our dedication to long-term private label sustainability.

Read more about our CEO’s Commitment to Sustainability or Albaad’s COP28 Leadership Interview.