CEO Message

Albaad > Sustainability > CEO Message

CEO Commitment to Sustainability

As one of the world’s leading global manufacturers of wet wipes and feminine hygiene products, we at Albaad understand that sustainability is not only crucial for protecting our planet but also for driving long-term business growth and shareholder value. 

With 39 years of industry experience and as the largest producer of wet wipes in Europe, our company is committed to prioritizing sustainability and innovation in the production of high-quality, eco-friendly solutions that serve both people’s wellbeing and the planet.


We believe the future of our industry lies in creating products built around the principles of sustainability. Our diverse production footprint across Europe enables us to be closer to our customers and more efficient in our supply chain operations. 

Albaad has also taken concrete steps to reduce our carbon footprint, such as switching to renewable energy sources, digitizing processes and tools, and installing solar panels in our facilities.

In choosing our suppliers, we collaborate with those who have a particularly high environmental awareness and uphold rigorous environmental standards. 

Additionally, we have made a substantial investment to build a new plant that will spearhead the green manufacturing process of our Hydrofine line, made of flushable and plastic free products based on our own technology. 


Our sustainability strategy and operations undergo continuous refinement based on regulatory changes, evolving market conditions, and new opportunities.

We are dedicated to environmentally responsible conduct and believe in full transparency towards our shareholders, customers, and stakeholders as we strive to create a more sustainable future for our industry and our planet.


Jacob Heen
CEO & President

sustainability in wipes manufacturing